A book, a lifelong project, the cry of a Portuguese man who puts people first, not just those who are native to Portugal, but all those who live in Portuguese territory.
It challenges us to make Portugal the best place to live, supported by a set of myths, stories and values of the country. We need to become active, responsible and aware that we have a culture all of our own, allowing us to love Portugal and make it a more humane, culturally and socially distinct nation.
A modern state that doesn’t forget its ancestry, a country that looks after its fellow human beings, the poorest, its family and nature. We need to know how to live in humanity and love, in a country where people come first!
The author: MANUEL PELÁGIO is an excellent example of Portuguese entrepreneurship.
The international environment and his life experience have provided him with a completely new perspective on the perception and understanding of societies and cultures, giving him a new human vision in the strategy of Branding and Country Leadership.