The product description begins with a deep question:
HOW CAN WE CREATE A BRAND THAT IS A
CONDUCTOR OF LIFE?
When a brand or organization becomes aware of belonging to a guild, it helps build relationships (beyond commercial ones) that provide mutual long-term support, allowing larger group aspirations to emerge.
This promotes a set of relationships formed around a common purpose, which indirectly benefits each member.
When this movement functions effectively, the community and places as a whole become healthier due to the reciprocal exchange of values occurring within them.
Thus, guilding is an approach that looks at how nature and its elements operate around Keystone species and how they foster diversity and innovation. Special attention is given to the types of relationships being generated.
Guilding is a powerful concept connected to the continuous health and evolution of the whole, of which we are all a part. It reminds us that something is always evolving, requiring more and better from its own system.
Bárbara Leão de Carvalho
THE AUTHOR
Ecologist at heart. Bárbara has co-founded several environmental organizations. With a degree and a master’s in Management, she accumulated over 15 years of experience in conscious consumption and regeneration. She earned a Ph.D. in marketing and became a coach and mentor to hundreds of social innovation projects. She dedicates her life to transforming the national regenerative ecosystem and communicates her vision to the world through her theoretical and practical work. Currently, she bridges the worlds of Marketing and Deep Ecology. Bárbara firmly believes that we can and must transform all our actions so they become conductors of life.
BOOK REVIEWERS
Gil da Penha-Lopes
(Biological Reviewer)
Earth Guardian.
Gil holds a degree and Ph.D. in biology, with work in applied ecology, fostering the restoration of estuarine and coastal ecosystems due to their vital ecosystem services, such as phytoremediation.
He has led and participated in European and national projects related to climate change and sustainability and co-founded ECOLISE, a European network of community-led initiatives for climate action and sustainability (including Permaculture, Ecovillages, and the Transition Movement).
He researches the promotion of responsible and regenerative cultures in organizations and territories following the methodology of regenerative development.
Gil works to bring human thinking closer to the way living beings function.
Inês Bandeira Rebelo
(General Reviewer)
Walking between the universe of words and the world of images, Inês establishes bridges that materialize into sincere narratives, consistently reflecting the truths of those she encounters.
With a degree in Communication and a master’s in Management, Inês has embraced various challenges across different sectors, from education to retail, consulting, and social entrepreneurship.
At each step, she seeks the intersections that unite those who embrace life in all its beauty and complexity, collaboratively fueling the ongoing evolution of our story.
